Welcome to the Conversion Glossary, your ultimate street map to mastering the language of digital persuasion. Here on eCommerce Streets, every click, scroll, and sign-up tells a story — and understanding that story starts with knowing the terms that shape it. Whether you’re a beginner learning what “CRO” means or a seasoned marketer diving deep into concepts like micro-conversions, heatmaps, or exit-intent triggers, this is your go-to hub. Each article in this series breaks down the jargon behind the numbers and the psychology behind the metrics — transforming dry definitions into real-world tactics you can apply today. You’ll uncover how seemingly small tweaks, like CTA placement or A/B test confidence levels, can unlock major performance shifts. This glossary doesn’t just define; it demystifies, connecting data with design and user emotion. Step into the Conversion Glossary and turn vocabulary into velocity. Because once you speak the language of conversion, you can write your own success story — one optimized page at a time.
source/medium/campaign for clean channel reads.A: RPV (CVR × AOV) — aligns traffic quality and checkout health.
A: Until you hit a pre-set sample size and minimum detectable effect.
A: P-value is the probability of results under the null; confidence is 1 − α.
A: When variant traffic splits don’t match plan—investigate instrumentation.
A: Use contribution margin and include returns/discounts.
A: Segment LTV by first-order discount to see cohort quality.
A: None alone; triangulate platforms, analytics, and experiments.
A: Daily ops, weekly channel, monthly cohort/LTV cadence.
A: Faster mobile loads, fewer fields, and wallet payments.
A: DTC retail: RPV or contribution margin per session.
